Innocently Macabre

Identity design for a museum highlighting David Lynch

Project Overview

Innocently Macabre is a made-up museum exhibition that looks into the dichotomy present in David Lynch. His friendly personality is juxtaposed with an unbelievably gloomy vision for his films. The project consists of identity design including a logotype, wall designs, posters, a piece of narrative literature and branded merchandise to be sold at the exhibition.


  • Identity Designer
  • Visual Designer
  • Print Designer


  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign


Project Information

Identity Design

Environmental Design

Narrative Literature

Product Design